Creating a killer landing page is one of the most vital pieces of the puzzle when ensuring that you make money from your online business. Without a landing page or squeeze page that will really drive people to enter their email address you’ll be dead in the water. So what makes a great landing page?
First off you need a great offer. What great piece of content can you offer people for free that will lead them to want to give you their email address and name? You’re obviously driving people down your sales funnel to an eventual sale but you don’t want to ask them for the sale right off the bat, you need to prove to them that you’re an authority, you know what you’re talking about and it’s worth their while to offer you their email. Everyone knows now as soon as they offer their email address that you are most likely going to be sending them emails about that topic far into the future so this is your first chance to show them that it’s going to be worth their while.
Make sure that you offer something that is in line with both your product and your future customers interests. If it doesn’t interest them, they’re not going to give you their email address, it’s that simple. The greater the piece of value you offer them for free the better chance you have of getting their information. The perfect items are ebooks, white papers, a free template, simple software that your purchased item will build on or a free trial. It all depends on what you’re final sale offer is. Take your time creating something fantastic and then present it well. If it’s an e-book make sure that you’ve designed a good cover for it, if it’s white paper make sure it’s packed full of information that they probably don’t know. If it’s a template or a simple piece of software make sure you put the same effort and thought into this one as you did into your paid product. Remember if they don’t like your free stuff they probably won’t buy your items for purchase. Secondly, tell them all the benefits, the problem it solves, how it will make their life better and keep it short, to the point and in bullet points. When people go on your landing page you only have a few seconds to capture their attention and drive them to enter their email and name. Make sure that your points stand out and is relevant to how you got them to the landing page. For example if you had a pay per click ad that said “lose 50 pounds in 50 days” make sure your points build on this. How are you going to do this, why does your plan work, what makes it the best, why is it better than everyone else’s? Write down your top ten points and then put them in order of the best, most salable points. Once you’ve decided which are best in descending order put your top six on your landing page starting with your best. Always remember to put your best first and if your point isn’t relevant then don’t bother with it.
Now that you’ve got your points you need to decide on your headline. You’ll want to have a primary headline and a secondary headline. Your first, or primary should either be the same as the ad that you used to drive people to your landing page or be very similar and further back up why they clicked on your ad. Remember they clicked your ad for a reason, that means that whatever you said in the ad resonated with them and they want to know more. So if you said “lose 50 pounds in 50 days” perhaps your headline should read “10 amazing way to lose 50 pounds in less than 2 months.” You always want your primary and secondary headlines to tie directly in with the reason people are clicking on your ad. I see people all the time having a great ad and then losing them with copy on their landing page that is completely different.
Your secondary headline should further lead people towards the email capture such as”The secrets revealed in our free ebook” or “ learn how to lose 50 pounds now for free” and so forth. You don’t need to get too wordy, make sure that you get your point across in as few words as possible.
Next your going to need a good call to action. This is where you get them to enter their email and name. You don’t want or need anything else for now. Further down the road, once you already have their email you can ask for further information but for right now just focus on keeping it short and having a button that clearly asks for a specific action such as “get your free copy now” or “join now.” Make sure you have a clear action that you’re asking for and a sense of immediacy. You want them always to act now because you’re probably not going to get another chance.
Lastly have some great visuals, whether it’s a picture of your book or a picture of someone that just lost the weight and looks happy. You want a great graphic that ties in with what your offer is and who you are.
This may all seem like a lot of work but don’t worry, there’s some great services out there that offer a huge range of templates that you can choose from and all you have to do is cut and paste your content and graphics and play around with a huge selection of call to action buttons and colors and layouts. It’s far easier and cheaper to go with a template service. You’ll be able to test different landing pages in just a few minutes, you’ll get hundreds or thousands of examples to choose from that work and you’ll save a fortune in designer fees you won’t need.
I use template monster , they have a fantastic set of templates for landing pages as well as web, flash and e-commerce templates. Basically anything you’ll be looking for from website to landing page they’ve got great variety broken down by theme. I’ve also found them very easy to use and have great 24/7 support which is very important at 2am which believe me will probably happen!