Email marketing can be the best marketing tool your business has, if it’s done properly. Too many think it’s a one shot deal where you send off a single email to as massive a number as people as possible but this just simply doesn’t work. If you’re sending an unsolicited email you could see your click through rates be as low as .01%. However, don’t be discouraged because with the right email strategy you could see huge profits and will have no problem making money. In fact email marketing shows a 4300% return on investment for businesses in the United States as shown by The Direct Marketing Association.